Linkedin groups changes12/11/2023 ![]() Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Standard Digital includes access to a wealth of global news, analysis and expert opinion. There’s a time to passively listen and a time to actively engage and be present in Groups! While LinkedIn Groups can appear a bit clunky, there’s great value there.During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. Take time to amplify the messages already inside the Group, and lift up your fellow group members!īy regularly contributing to the conversation, asking questions, and offering resources, LinkedIn Groups can help put a spotlight onto your own personal brand and the value you can bring to a potential client. Comment as much as you content – commenting on the existing conversations is just as important to the growth of the Group as creating original content.Unfortunately, the self-promotion posts get very little engagement, and aside from it creating ill-will with the group members, it could get you booted. ![]() It’s a rule I’ve seen broken time and time again. No self-promotion – The cardinal rule in groups is no self-promotion.Create a conversation between the Group members about a relevant topic. Create conversation versus creating a static post – a post that has no strong call to engage will collect dust very quickly inside a LinkedIn group.Yes, your paper clips can help your admin clients bundle wayward papers, but providing a link to a resource that discusses free CRM tools to help manage their business may be just the thing they need to solve their larger problems. Learning what your client’s pain points and challenges are outside of your product, and then providing insights or resources for that challenge is a great way to set yourself apart from the competition. Provide something of value outside of your paid product or service – We often default to our product or service as being something of value, and while this is very true, it isn’t the ONLY thing that our ideal client will find value in.When it’s time to post inside the LinkedIn, group, keep these content rules in mind Be one of those users and continue to feed into the group with your insights, questions and comments. Be a part of the growth strategy – often 80% of the content inside of groups comes from a small handful of engaged users.Widen your scope and be on the look-out for great connections! ![]() Be on the look-out for other great connections – Groups are a great place to connect with other like-minded individuals including mentors, mentees, potential collaborators and thought leaders.The return on your investment will be actualized as you continue to build trust with the group members. Groups are not the place for a hard sell of your product, but rather to establish trust with the group members through contributing insights and expecting nothing in return. Contribute where appropriate – once you’ve established some rapport in the community as someone who engages with likes and comments, its time to contribute with value-add posts and commentary to the discussions between members.Ensure you “like” those posts this is a great first step to getting your name recognized in the group community. You can learn alot about your ideal community from the questions they ask in a group, and from the answers and solutions they provide each other. ![]()
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